Project Overview
This project explored how a digital ordering application could improve efficiency for farmers and sales agents within the agricultural industry. The idea originated from observing the challenges of managing orders through phone calls, emails, and text messages, particularly during busy farming periods. These traditional methods often created delays, communication issues, and administrative workload for both parties.
The project investigated how a mobile solution could streamline ordering, improve communication, and support users working in rural environments where internet connectivity can be unreliable. Through user research, prototyping, and testing, the project focused on creating a practical and accessible experience that addressed real-world challenges faced by the agricultural sector.
The Problem
Many farm supply orders are still placed through phone calls, emails, and text messages. This process can be slow, prone to errors, and difficult to manage during busy farming periods. Farmers often experience delays, while sales agents spend significant time processing repetitive orders.
How might we create a digital ordering experience that improves efficiency for both farmers and sales agents?
Research Insights
Use the exact same visual treatment as your LamiCare Research section.
Key Findings
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Farmers rely heavily on phone ordering
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Poor connectivity impacts digital adoption
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Repeat ordering is common
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Sales agents spend significant time processing orders
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Users value simplicity and reliability
Design Process
01
User Research
Understanding current ordering behaviours and identifying pain points.
02
User Journeys
Mapping the ordering process to uncover opportunities for improvement.
03
Wireframes
Exploring layouts and navigation focused on speed and usability.
Outcome
The project resulted in a high-fidelity prototype that demonstrated how a digital ordering system could streamline agricultural supply ordering. The solution reduced reliance on phone-based processes and highlighted opportunities to improve efficiency for both farmers and sales agents
Reflection
This project strengthened my skills in UX research, user journey mapping, interface design, and prototyping. Working closely with agricultural users reinforced the importance of designing practical solutions that fit real-world rural workflows.